Category Archives: Inspiration

McDonald’s and the Act of Uniformity

Have you ever heard laments like these?

With Wal-Mart forcing the mom-and-pops out of business, the whole country is becoming the same. Soon there will be no such thing as regional character.

Exports from the American entertainment industry are slowly making the rest of the world just like us.

There are 3,000 McDonald’s restaurants in Beijing! American culture is polluting the world.

(There’s even a word for that last one: McDonaldization!)

As communication and trade increase, it is inevitable that ideas and culture will diffuse like dye through water. It can seem that where we used to have enchanting red liquid over here and emerald green liquid over there, now we just have a brown puddle.

Not so fast. I suggest that this so-called homogenization is actually bringing us diversity, not uniformity.

The subject came to mind when a book called Precious Remedies Against Satan’s Devices happened to catch my eye this morning. I Googled around about its author, Thomas Brooks, and discovered that he was a “non-conformist” Puritan minister. What that means, among other things, was that he ran afoul of the Act of Uniformity passed by the English Parliament in 1662. Although he was a devout Christian, he apparently didn’t pray in the right way, or believe the right things, and he lost his job — he and about 2,000 others.

Combined with other Acts passed at about the same time, the Act of Uniformity not only  restricted church offices to conforming Anglicans, but likewise limited opportunities in the military and government.

I suppose that was better than a few years earlier, when people of the wrong Christian faith could be executed, but still…

Obviously the England of 1662 was still rife with in-tribe / out-tribe psychology. That’s hardly surprising: most people’s knowledge of Catholics, the French, and other out-tribers was limited to ugly rumor.

Today, thanks to the internet and the dreaded globalization, we are no longer as xenophobic. To be sure, we still trust our own kind more than outsiders, but the situation is not nearly as bad as it used to be. Dealing with people around the globe has taught many of us that people on the other side of the Earth can be good people, too. Beyond that, we are coming to appreciate and welcome each others’ cultures.

Last November, my software team in Massachusetts celebrated a small Thanksgiving feast over video-conference with the other half of our team, located in India. At Christmas, we exchanged gifts.

As people are being mixed together more, we’re also discovering that our old prejudices against foreigners, people of lower classes, people of higher classes, homosexuals, people with disabilities — really prejudices against anyone — just don’t make sense.

It’s hard to imagine, but just 100 years ago we had a president (Woodrow Wilson) who said, “The white men were roused by a mere instinct of self-preservation … until at last there had sprung into existence a great Ku Klux Klan, a veritable empire of the South, to protect the southern country.” And that was from a Northern progressive! He was one of the liberal ones!

How have we freed ourselves from such insanity? Only as commerce and the internet have thrown us together.

Perhaps the world is becoming more homogenized, but only in a coarse-grained way. At the fine-grained level where people live, we are more diverse than ever.